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Duchess of Cambridge launches Nursing Now campaign

Tuesday 6th March 2018
The Duchess of Cambridge is the new royal patron of the RCOG, and has officially launched the Nursing Now campaign, designed to empower nurses around the world. Image: michaeljung via iStock
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The Duchess of Cambridge has been appointed patron of the Royal College of Obstetricians and Gynaecologists (RCOG), using her first days in the role to launch a new nursing campaign.

Her Royal Highness was announced as the new royal patron of the college last week, when she visited its headquarters to launch the Nursing Now campaign, which aims to encourage nursing staff to become leaders in their field.

Over the next three years, the initiative will be supporting nurses from across the world in equipping themselves to tackle modern-day health challenges. It is hoped that by encouraging leadership skills among nurses, more will be able to play a valuable role in health policy decision-making, helping to improve healthcare standards in their country.

The Duchess officially launched the Nursing Now campaign during a visit to the Snow Leopard Ward at St Thomas' Hospital, London, where she was able to see first-hand the important work that nurses carry out on a daily basis.

Nursing Now was established following the publication of the 2016 Triple Impact report from the All Party Parliamentary Group on Global Health, which found that empowering nurses helps to improve health standards globally and assists in boosting gender equality and overall stronger economies.

Commenting on the Duchess of Cambridge's new role, president of the RCOG Professor Lesley Regan said: "As a young mother, we know that maternal health and wellbeing is an issue close to the Duchess' heart.

"We hope that this new relationship will build on our work to improve healthcare for women everywhere and ensure that women's views on the care they receive are at the heart of everything we do."

Following her visit to the RCOG, the Duchess also attended a roundtable discussion, which covered topics relating to women's health and breaking down the stigma that currently surrounds some issues, with a particular focus on maternal mental health.

Written by James Puckle

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